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The Cliffs Resort Case Study | Silverware POS

At a Glance:

Property Type:Luxury Resort
Location:Pismo Beach, CA
Rooms & Venues:161 rooms, 1 dining outlet
In-room & poolside service
Banking & conference facilities
Silverware Stations:12
Key Integration:Maestro PMS
Challenge:Legacy POS + training inefficiencies
Primary Goal:Simplify operations & reduce training
Results:
• No need for a dedicated back office; Silverware makes sales data easy for all staff to access
• Chargebacks reduced to zero
• No dependence on vendor lock-in = reduction in in-house IT needs
“Our system is never down. Guests don’t see it, but they feel it.” – Chris Biggers, CIO

When Every Minute Counts: How The Cliffs Resort Reclaimed Time By “Making the Switch” to Silverware

Nestled along California’s central coast, The Cliffs Resort operates a collection of boutique, high-end hotels with built-in restaurants and a golf course. It’s known for beautiful ocean views and destination appeal, but its business also comes from locals who return week after week for dining, events and getaways. That loyalty, coupled with busy summer and wedding seasons, means the experience has to be seamless every time. And behind the scenes, the team at The Cliffs Resort needed technology that could keep up with both their pace and their people.

The challenge: outdated systems and labor pressures

Labor costs in California have risen steadily, putting pressure on smaller hospitality operators. That reality made staff turnover more frequent. Training new hires became a constant task, and the resort’s outdated POS system made it harder. Managers spent hours teaching basic functions, which was a drain on time in an already lean operation.

At the same time, The Cliffs’ legacy POS had reached its limits. “We bought parts on eBay,” said Chris Biggers, CIO for Boutique Hotel Collection, which operates the Cliffs Resort. This challenge led to chargeback issues, and integration with the property’s Maestro management system was poor. Charges on the POS showed up as generic items like “Restaurant $29”, offering no breakdown of purchases. Support was nearly nonexistent. “We couldn’t get support or a defined upgrade path.”

The combination of rising labor costs, constant retraining and unreliable technology left little room for efficiency or growth.

The solution: integration, reliability and human connection

After months of juggling workarounds and unreliable tech, the team knew something had to change. At a Maestro user conference, the Cliffs team learned about Silverware, which could offer the seamless integration they were looking for. The system provided itemized room-charge details, supported EMV transactions and connected smoothly with Maestro.

Just as importantly, Silverware’s support team was accessible and responsive. “If we have a problem, I can call someone — even the guy who installed our system years ago — and he’ll still answer,” Chris says. “That kind of human support makes a big difference.”

Now, room charges flow through with full detail, connecting dining and lodging into one cohesive guest experience. Staff can access precise data across departments, and the IT team no longer worries about vendor lock-in or outdated infrastructure.

The results: faster training, smoother service, and less downtime

  • Easier onboarding: New staff can learn the POS in roughly 20 minutes, a major advantage.
  • Menu flexibility: Managers can adjust menus directly without calling support or involving IT.
  • Hardware standardization: Using standard HP terminals and Microsoft SQL eliminates vendor lock-in and simplifies maintenance.
  • Reliable uptime: “Our kitchen printer is never down,” Chris says. “Guests don’t notice that directly — but it means service never stalls.”

Silverware has reduced administrative overhead and made day-to-day operations more efficient for Cliffs Resort. The team can adapt to new service models like tap-to-pay and QR-code ordering with ease, and the system’s reliability has eliminated the service interruptions that used to slow down dining operations.

For The Cliffs Resort, the switch to Silverware was about time and human connection, with technology as the enabler. By replacing outdated systems with an integrated, reliable POS, the team has reclaimed hours once lost to troubleshooting and retraining. The result is a smoother operation and an experience that feels effortless to guests.

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The Cliffs Resort Case Study: Transforming Hospitality with Silverware