Did you know? Acquiring new customers can cost five times more than satisfying and retaining current customers or that a 2% increase in customer retention has the same effect on profits as cutting costs by 10%. The average company loses 10% of its customers each year or that a 5% reduction in customer defection rate can increase profits by 25-125%.

In today's competitive hospitality industry, restaurateurs must develop strong and lasting relationships with their customer base. Knowing that Mrs. Johnson is a Merlot enthusiast and prefers a specific brand, or that the Dawson's have a preference for the table that overlooks the fountain, results in critical relationship building.

SilverWare's Customer Relationship Management feature empowers management and servers with the tools to keep these customers coming back. Through VIP Tracking, House Account Billing, and Frequent Buyer Programs, restaurateurs are capable of developing precise marketing campaigns. At the end of the day, reduced marketing costs, greater customer satisfaction, and increasing loyalty will result in greater profitability.


With SilverWare you can turn customer retention figures in your favor by introducing incentive programs that work.

• Issue VIP cards with discount incentives or Independent Price Levels.
• Track Birthday's & Produce Reports for any date range.
• Whether it's hobbies, menu items, or a favorite Table, Servers & Managers can store and view customer preferences.
• Auto display Birthday notification for customers celebrating on the current day.
• Track all historical 'customer' purchases & quickly determine customers' favorite 'menu item' based on past purchases.
• Track all customer complaints.
• With SilverWare POS you can produce and view 'Absentee Customer Reports' which identify customers that have not frequented your business since a requested date. This information enables you to contact these customers and win them back.

Frequent Buyer & Points Program

• Assign points per Dollar spent.
• Initiate Frequent Points programs with escalating incentives for your customers.
• Create Multiple coupons at different point levels (i.e. Free Dessert @ 100 Points, Free Entrée @ 300 Points)
• Issue Coupons using SilverWare and track issued, outstanding, redeemed, expired and cancelled coupons.

House Accounts & Member Billing

Ideal for Golf Clubs, Tennis Clubs, Curling Clubs, Retirement Homes, Military Bases, Schools or any Private Member club, SilverWare 'Member' provides your operation with the functionality necessary for success.

• Extend credit to Corporate Customers or Private Members & bill their purchases directly 'On Account' from any outlet with SilverWare.
• SilverWare A/R gives you the ability to produce customer statements in detailed, summarized, or 'In Between' formats.
• Aged Receivables Reporting ensuring that you stay on top of all credit customers.
• Automatically settle customer balances to a stored credit card on a monthly basis.
• Configure SilverWare POS to display 'Member List' and assign customer name to check at the outset of the order taking process.
• Capture & Display Member & Family Pictures.
• Issue Member Identification Cards & Supplementary Identification Cards for Family members to ensure that a single account is charged.